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Philadelphia basically sold out to a beer brand.

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At times, the Eagles Super Bowl parade felt like a giant Bud Light commercial.

The second-most popular chant heard Thursday, after the ubiquitous E-A-G-L-E-S, was easily “Philly, Philly” — the beer brand’s Eagles-inspired transliteration of its viral “Dilly, Dilly” catchphrase.

The slogan was as inescapable among the parade’s crowds as the smell of weed. And if you looked up in the sky from Center City as the team made its way up Broad Street, you would’ve seen another reminder the city had been invaded by Bud Light. On at least two occasions, a skywriting drone penned variations on the illy-tastic jingle above attendees.

Bud Light all but ensured it would have a large presence at the parade by making good on its promise to offensive tackle Lane Johnson and offering free beers at about two dozen bars near the route. But the foreign-owned brand’s prominence at the festivities was also due to a boost from Philadelphia officials.

The city played along with the brewing giant’s marketing opportunity. For free.

Wednesday, in City Council quarters, a town crier from Bud Light stood next council members Mark Squilla and Bill Greenlee, talking about the beer. “Thy triumph in battle hath inspired the King,” declared the medieval reenactor. “Thusly he hath made an alliance with thy Lord Mayor Jim Kenney…”

The brand ambassador’s appearance at municipal chambers was hyped by an advance press release sent from the City Representative’s office. The first email announcement was titled: “Photo Opportunity: Philadelphia Proclaims ‘Philly Philly Day’ at City Hall.” Around 20 minutes later, an altered email showed up. It read in more passive fashion: “Philadelphia Receives ‘Philly Philly Day’ Proclamation at City Hall.”

With the city’s approval, Bud Light had anointed parade day “Philly Philly Day.”

And for endorsing this marketing takeover, Philadelphia got nothing in return

According to the Mayor’s Office, there was no quid quo pro for the reenactor’s appearance. The Mayor’s Office was also not aware of any donation or contribution from Bud Light or parent company AB InBev to any city fund or city-boosting nonprofit.

Tropic Cinema

TODAY'S SHOWTIMES

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Avengers: Infinity War (3D)

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Independent documentaries shining a light on vital issues -- presented by the filmmakers.

For the sixth year, the Tropic Cinema is proud to present 4 Nights 4 Justice. This series of documentary films, funded by the Michael Dively Social Justice and Diversity Endowment at the Community Foundation of the Florida Keys, covers a range of timely social justice issues: the legacy of Ferguson, Missouri; the lifelong consequences of sexual abuse; the complex story of abortion in the Bible Belt; and the inspiring women fighting HIV and AIDS around the world.

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What to know about the southernmost independent cinema.

The Tropic Cinema opened its doors in Old Town Key West in 2004. We had one simple idea: to bring quality movies to people wholonged for something more than Hollywood blockbusters. Our artistically diverse island community deserved to see amazing independent films, international favorites and cinematic classics — film that appealed to folks who value going beyond the usual. Movies here start about ten minutes after the posted time. Please allow enough time to find parking, get your tickets and buy some popcorn so that you don’t miss the beginning of the film. We look forward to seeing you at the Tropic!

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BECOME A CHAMPION

COBOL (Common Business-Oriented Language) is a high-level programming language for business applications. It was the first popular languaged designed to be As98 Cowboy Boots Blau
agnostic and is still in use in many financial and business applications today.

As DevOps is slowly taking over the IT landscape, its vital that IT pros understand it before jumping right into the movement. In this complimentary guide, discover an expert breakdown of how DevOps impacts day-to-day operations management in modern IT environments.

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COBOL was designed for finance, human resources and other business computer programs. Unlike some high-level computer programming languages, COBOL uses English words and phrases to make it easier for ordinary business users to understand. The language was based on Esprit Shopping Bag
's 1940s work on the FLOW-MATIC programming language, which was also largely text-based. Hopper, who worked as a technical consultant on the FLOW-MATIC project, is sometimes referred to as the "grandmother of COBOL."

Before COBOL, all operating systems had their own associated programming languages. This was a problem for companies that used multiple brands of computers, as was the case with the United States Department of Defense, which backed the COBOL project. Because of its ease of use and portability, COBOL quickly became one of the most used programming languages in the world. Although the language is widely viewed as outdated, more lines of code in active use today are written in COBOL than any other programming language.

In years immediately preceding the year 2000, COBOL skills were in high demand to prepare legacy code for . It is still commonly used at financial institutions, such as banks, and by applications used in government agencies. However, the number of programmers with COBOL experience is steadily decreasing, as those who learned COBOL while it was popular are entering retirement age. Suprisingly, COBOL is once again being taught in some universities -- this time to support application modernization and the Melrose Jerseykleid
movement.

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